RESEARCH

WP5

RESEARCH

RESEARCH

WP5

RESEARCH

WP5

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Creative audiences

Distribution, accessibility and meaning-making of transcultural European contents

WP5

$

Creative audiences

Distribution, accessibility and meaning-making of transcultural European contents

This work package aims to assess the impact of transnational distribution practices on the generation of a transcultural European identity, as well as to understand the meanings attached to the concepts of Europe or Europeanness in both the promotional discourse and the transcultural dialogue among European Internet users.

WP5 has the following goals:

N

To analyse how industrial practices of distribution and marketing have facilitated or hindered the transnational circulation of European crime narratives, so as to identify – in the frame of current EU regulations and policies, including regional and supra-regional funding schemes for the development of the creative/media industries – the best practices for distributing and promoting European cultural products on a transnational scale;

N

To assess the extent to which the promotion of transcultural contents in the marketing of European crime narratives has fostered, or hampered, their cross-border circulation;

N

To better understand the factors that affect the formation of positive or negative stereotypization of European cultural identity through an analysis of the transcultural dialogue among European Internet users;

N

To experiment “emergent learning” techniques based on the use of connectivity to encourage transnational collaboration in formal and informal educational contexts.

N

To analyse how industrial practices of distribution and marketing have facilitated or hindered the transnational circulation of European crime narratives, so as to identify – in the frame of current EU regulations and policies, including regional and supra-regional funding schemes for the development of the creative/media industries – the best practices for distributing and promoting European cultural products on a transnational scale;

N

To assess the extent to which the promotion of transcultural contents in the marketing of European crime narratives has fostered, or hampered, their cross-border circulation;

N

To better understand the factors that affect the formation of positive or negative stereotypization of European cultural identity through an analysis of the transcultural dialogue among European Internet users;

N

To experiment “emergent learning” techniques based on the use of connectivity to encourage transnational collaboration in formal and informal educational contexts.

TASK 5.1

Mapping transnational circulation from distribution strategies to the promotion of audience engagement.

TASK 5.2

Investigating audiences response to transcultural European crime narratives.

TASK 5.3

Learning European identity from social discourses about European cultural products.

TASK 5.4

Co-constructing European cultural identity online.

Lead beneficiary:
The Queen’s University of Belfast

Months 6-40